“Let us suppose you are losing an argument”, the Lobby-hack-turned-Prime-Minister Boris Johnson wrote in the Telegraph in 2013. “The facts are overwhelmingly against you, and the more people focus on the reality the worse it is for you and your case”
The solution, or “best bet” in Johnson’s own deceitful terms, “is to perform a manoeuvre that a great campaigner describes as ‘throwing a dead cat on the table, mate’”, the aim of which is to distract your onlookers to the point where “they will be talking about the dead cat, the thing you want them to talk about, and they will not be talking about the issue that has been causing you so much grief.
Save the Cat
The 'Cat-Hat' man, Dr John Wamsley